Most small business take shortcuts when it comes to how their business appears online. Opting-in for free build yourself websites from companies like wix.com, squarespace.com, shopify.com and many more.
The major issue with these pre-built websites, although they offer some customization, is that they’re simply not optimized to be found on the good ole interweb. This becomes a problem for your overall exposure! We all heard the old like “If you build it, they will come” We all know how inaccurate that is.
Publishings a website to go live does not mean it will get found, for example there is an estimated 1.5 billion websites worldwide with about 600 million from the States. Getting pushed to the bottom of the funnel is inevitable for new sites.
That’s why we build our websites to be found on search engines over just looking pretty.
What’s the point of a pretty website if nobody see’s it.